The Preparation Group is introducing a new look and feel, part of its re-branding to enhance customer experience across the board. The first clues that customers will notice is our new logo which is currently featuring on our adverts, social media and being applied to promotional items.
Our business, like all, is becoming more digitalised and we need to ensure that we are ahead of the curve and can connect with new markets.
Says Tracey Glew, Managing Director; ‘We feel that The Preparation Group has evolved beyond its previous identity and after 27 years of business, our logo needed an update to something more contemporary to keep us fresh. It still has the same elements and familiar styling that customers will recognise, our signature ‘swirl’ and font, but is more modern and balanced, a feature which also reflects our business today. We started out as surface preparation contractors but have developed into machine manufacture, selling and hiring out equipment, as well as training the industry on how to use it in our Training Hub.’
Further updates coming soon.
Watch this space!